Alexander Maki, PhD                  Social Psychologist
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Does Exposure to Picturesque Nature Settings Make It More Likely That You Will Help Others?

9/11/2014

3 Comments

 
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Imagine that you are sitting beneath a large oak tree adjacent to a sparkling blue lake, the cool shade and light breeze relaxing your mind and warming your spirit. You hear the sound of birds in the distance. Then, out of the corner of your eye, you spot a stranger slowly approaching you. She explains that her vehicle is nearly out of gas, and that she is in need of a bit of money to make it back to the city.

Now envision a similar scenario, but instead of that beautiful oak tree with branches extended overhead, there now only remains a scarred, broken oak tree, torn asunder by a past lightning strike. The lake is a greenish-brown, and the afternoon sun blinds your eyes. The wind blows stiff and strong off of the lake, chilling you to the core. The same stranger approaches, with the same appeal. Would finding yourself in one of these two nature settings influence your chances of donating money to the stranger?

Recent research by Jia Wei Zhand and colleagues (link) suggests that the difference between experiencing a particularly beautiful nature scene, as compared to a less idyllic nature scene, does actually translate into differences in one’s willingness to help other people.
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photo from http://saiyanzrepublik.deviantart.com/art/Help-Me-Help-You-140320767
In this research, people were randomly assigned to view either pictures of particularly beautiful nature scenes, or pictures of comparable but less picturesque nature scenes. The researchers found that individuals who viewed the especially beautiful nature scenes were more trusting of others, and also more likely to share a nominal amount of money with strangers. In one version of the study, individuals even came into the research lab and were unknowingly randomized to being in a room with numerous beautiful plants, or instead numerous ugly plants. The researchers found that the people placed in the room with the beautiful plants were willing to donate more time to provide earthquake survivors with emotional support.

Why did simple differences between types of pictures or types of plants influence individuals’ tendencies to help others? The beautiful nature scenes made people feel stronger positive emotions (e.g., happiness, joy, delight). A theory called ”broaden-and-build theory” (Fredrickson, 2001) proposes that when humans experience positive emotions, they broaden their perspective and focus more on long-term goals, including goals relevant to building a positive and healthy community. This orientation can lead to increases in a person’s willingness to help others.

In addition, the researchers also considered how people differ in their ability to be whisked away by beautiful experiences, including beautiful scenes of nature. What they actually found was that only these individuals, those who are particularly influenced by beauty, became more willing to trust and help others after experiencing beautiful nature scenes.

This research provides some evidence that the beauty of your surroundings can influence your willingness to help others. However, the social sciences are complex, and additional questions always remain. What specific features of a beautiful nature setting (e.g., tall trees, a cloudless sky, distant mountains) increase a person’s positive emotions and helping behavior? Would spending actual time outdoors in these disparate settings more drastically influence trust and rates of helping behavior? Finally, would experiencing a terrifying nature scene, such as a raging storm or a forest fire, decrease a person’s positive emotions, thus decreasing helping behaviors?

What do you think? Let me know below.
3 Comments
Michael Covey link
9/11/2014 09:18:08 am

Very interesting. You might also be interested in Rudd, Vohs, and Aaker (2012, psyc science). They induced the emotion of awe, which led to higher willingness to volunteer. Different mechanism from broaden-and-build, but thought you might find it relevant.

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Alex Maki
9/12/2014 03:20:37 am

Excellent, thanks for sharing Michael -- that clearly sounds like a similar phenomenon. In the Wei Zhand article they briefly discuss which specific emotion might be the key to the effects; awe would certainly be a prime suspect.

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peggy link
9/13/2014 02:31:55 am

That is very interesting Alex. Dad and I had the experience of someone stopping us as we walked out of the Mall. She was in a beat up car with small children in the back seat. My immediate thought was she was looking for drug money so was hesitant. We did end up giving her some money for gas but wondered after if we had done the right thing. The thought of those small children changed our minds.

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    I'm a scientist and educator, exploring why people take care of the natural environment, one another, and their own health.

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